smartKPIs.com approved

The Key Performance Indicator examples available on smartKPIs.com that have the "smartKPIs.com Approved" label are recommended as being the most relevant and truly "Key" for business performance.

The are selected based on:

Listing in academic and practitioner publications that analyse their usefulness;
Frequency of use by Functional area / Industry;
Fulfillment of the criteria of how good KPIs should be defined and used.

An example is: # On-time delivery. A variation of this "smartKPI"is frequently used by the Airline Industry, as described in the following blog post.

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The statement:

"Effective advertising"

is an example of


Mission Statement	Vision Statement
Goal	Objective
Target	SMART Objective
Critical Success Factor (CSF) / Value Driver	smartKPI / Key Result Indicator (KRI)
Metric / Performance Measure / Performance Indicator	Key Performance Indicator (KPI)
Initiative	Milestone