KPIs in practice contains a free online catalogue of reports that illustrate the use of performance measures in practice by organizations from around the world. Registered users can explore, bookmark and comment on hundreds of referenced online web pages that contain Key Performance Indicators (KPIs), measures and metrics used in actual business context, linking the list of KPI examples on smartKPIs.com to real business scenarios.

Functional Areas	Industry	Industry sub-categories
N/A	Other	-
KPI in practice Record	Level	Report type
sKip958	Strategic, Operational


Organization
Google
Country United States Nature of activities Public cloud computing company and Internet search technologies corporation Year 2009 Weblink Click on the image to visit the resource. Format type Webpage, File Tags public cloud computing company, internet search technologies corporation, internet-based services and products	The images and documents shown on this page are copyright protected by their authors and/or respective organisations.

Description / additional notes
Google Inc. is a multinational public cloud computing company and Internet search technologies corporation. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords program. The performance results of the institution are made available for the larger public in the annual reports and quarterly earnings presentations, as well as on the company’s website, in the Financial Information/Financial Tables section (see the second link). The performance measures included in these resources focus mainly on the business and financial aspects of the company. The annual reports archive covers the performance results of the institution between 2004 and 2009. For the latest performance results follow the links listed below.

KPI examples in practice
$ Resources allocated to core search and advertising # Documents contained by the web index # Languages in which Google interface is available # International revenues $ Return on investment # Key talents hired

Additional weblinks
The weblinks that end with the letters PDF are hyperlinked to a downloadable PDF file that can be opened with the free Adobe Reader software. http://investor.google.com/pdf/2009_google_annual_report.pdf#page=53 http://investor.google.com/financial/tables.html http://docs.google.com/present/view?id=djnx46b_144hf6pq4cc#page=2

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smartKPIs Performance
Management IQ test

The statement:

"Study Earth from space to advance scientific understanding and meet societal needs."

is an example of


Mission Statement	Vision Statement
Goal	Objective
Target	SMART Objective
Critical Success Factor (CSF) / Value Driver	smartKPI / Key Result Indicator (KRI)
Metric / Performance Measure / Performance Indicator	Key Performance Indicator (KPI)
Initiative	Milestone