KPIs in practice contains a free online catalogue of reports that illustrate the use of performance measures in practice by organizations from around the world. Registered users can explore, bookmark and comment on hundreds of referenced online web pages that contain Key Performance Indicators (KPIs), measures and metrics used in actual business context, linking the list of KPI examples on smartKPIs.com to real business scenarios.

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Management IQ test

The statement:

"Effective advertising"

is an example of


Mission Statement	Vision Statement
Goal	Objective
Target	SMART Objective
Critical Success Factor (CSF) / Value Driver	smartKPI / Key Result Indicator (KRI)
Metric / Performance Measure / Performance Indicator	Key Performance Indicator (KPI)
Initiative	Milestone