KPI examples contains a free online database of Key Performance Indicator (KPI) examples. Registered users can explore, bookmark and comment on thousands of documented Key Performance Indicators (KPIs), measures and metrics grouped by business functional area and industry.

Public Relations

Public Relations (PR) refers to managing the organization's relations with the public, in terms of building and managing relationships and communication with those who influence an organization's audience and public. KPIs refer not only to the PR activities, but also to their impact within the company's goals.

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Key Performance Indicator examples

$ Cost per information product

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Rating:

(0/5)

Industries: Any

0 Comments 13 views

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Functional Areas: Marketing & Communications

# Entries to awards

Rating:

(0/5)

Industries: Any

0 Comments 17 views

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Functional Areas: Marketing & Communications

% Aggregated rating in review sites

Measures the average rating obtained on specialized review . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Rating:

(0/5)

Industries: Hospitality & Tourism

0 Comments 358 views

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Functional Areas: Marketing & Communications

% Marketing spend of revenues

Measures the percentage that marketing expenditure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Rating:

(0/5)

Industries: Any

0 Comments 339 views

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Functional Areas: Marketing & Communications

# Community satisfaction index

Measures the level of community satisfaction with company . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Rating:

(0/5)

Industries: Any

0 Comments 543 views

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Functional Areas: CSR / Sustainability / Environmental Care

% Local residents in total workforce

Measures the rate at which the company employs local . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Rating:

(0/5)

Industries: Any

0 Comments 245 views

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Functional Areas: CSR / Sustainability / Environmental Care

# Entries to environment / community awards

Measures the volume of company entries to environment / . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Rating:

(0/5)

Industries: Any

0 Comments 219 views

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Functional Areas: CSR / Sustainability / Environmental Care

# Media coverage events

Measures the number of company events that achieve media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Rating:

(2/5)

Industries: Any

0 Comments 343 views

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Functional Areas: Marketing & Communications

# Photos in papers

Measures the volume of company photo appearances in papers. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Rating:

(0/5)

Industries: Any

0 Comments 270 views

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Functional Areas: Marketing & Communications

# Sponsorship projects

Measures how many sponsorship projects the organisation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Rating:

(0/5)

Industries: Any

0 Comments 471 views

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Functional Areas: CSR / Sustainability / Environmental Care

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The statement:

"% Employee engagement"

is an example of


Mission Statement	Vision Statement
Goal	Objective
Target	SMART Objective
Critical Success Factor (CSF) / Value Driver	smartKPI / Key Result Indicator (KRI)
Metric / Performance Measure / Performance Indicator	Key Performance Indicator (KPI)
Initiative	Milestone