Marketing & Communications |
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|---|---|
| Sales , Marketing & Communications activities create the basic interaction with potential clients, through different methods of informing, communicating, persuading and attracting the prospect customers. | |
Sub-categories |
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| Advertising (20) | Public Relations (29) |
| Marketing (107) | |
Key Performance Indicator examples
Select your Key Performance Indicators (KPIs) from the Performance Measures listed below:
% Concentration ratio
Measures the percentage of the total market share of the leading firms in an industry.
(0/5)
% Customers with key attributes
Measures how much of the client's base is represented by customers that account for a % higher that a predefined level of the company's revenue.
(0/5)
$ Average customer size by category
Measures the average size (in terms of purchases) of the customers by category of product.
(0/5)
# Brand image index
Provides a rating of the brand image on a predefined scale, based on customer surveys.
(0/5)
# Direct communications to key customers in month
Measures the average number of direct contacts (visits, emails, phone calls etc.) the company has with a key customer on a monthly basis. A key customer is a customer that accounts for a significant % of the company's turnover.
(0/5)
% Market share
Measures the part of the target market accounted for by the business. Measurement can be done in respect to sales volume (unit market share) or in terms of sales value (revenue market share).
(0/5)
# Customer referrals
Measures the amount of the referrals made by customers in period.
(0/5)
# Client relationships producing significant net profit (over $X amount)
Measures how many of the clients account for a significant part of the company net profit (with an individual contribution of over $X amount).
(0/5)
# Visits made to core customers in a week
Measures the amount of visits performed by company representatives to core customers (customers that account for a significant % of the turnover) on a weekly basis.
(0/5)
% Customer satisfaction of top 10% of customers
Measures the level of satisfaction of a particular type of clients in the portfolio - the top 10% clients in descending order of the value of their business with the company.
(0/5)
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