Marketing & Communications |
|
|---|---|
| Sales , Marketing & Communications activities create the basic interaction with potential clients, through different methods of informing, communicating, persuading and attracting the prospect customers. | |
Sub-categories |
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| Advertising (32) | Public Relations (29) |
| Marketing (118) | |
Key Performance Indicator examples
Select your Key Performance Indicators (KPIs) from the Performance Measures listed below:
% Change in TV station local advertising spot revenue
Measures the variation in the advertising amount spent on network TV stations for local advertising buys.
(0/5)
% Change in broadcast network advertising
Measures the variation in the amount spent on broadcast network advertising by advertisers.
(0/5)
$ Income from album sales
Measures the total revenue generated by album sales.
(0/5)
$ Outdoor advertising generated revenue
Measures the income generated from out-of-home or outdoor advertising.
(0/5)
% Target Rating Points (TRPs)
Measures the percentage of target segment audience reached by an advertisement.
(0/5)
% Reach (Rating Point)
Measures the audience for each medium as a percentage of the total population.
(0/5)
$ Advertising expenditure
Measures the amount spent on advertising (in all channels used: TV, radio, internet etc.) in period.
(0/5)
% New customers from existing clients' referrals
Measures the percentage of new customers that have come as a result of a recommendation from existing clients.
(0/5)
% New client ratio
Measures the ratio of new customers in the total existing customers.
(2/5)
% Account expansion
Measures the increase in business with existing clients.
(0/5)
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