KPI examples contains a free online database of Key Performance Indicator (KPI) examples. Registered users can explore, bookmark and comment on thousands of documented Key Performance Indicators (KPIs), measures and metrics grouped by business functional area and industry.

Marketing & Communications

Sales , Marketing & Communications activities create the basic interaction with potential clients, through different methods of informing, communicating, persuading and attracting the prospect customers.

Sub-categories

 
Advertising (32) Public Relations (29)
Marketing (118)
Page: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 Next Last

Key Performance Indicator examples


Select your Key Performance Indicators (KPIs) from the Performance Measures listed below:


% Change in TV station local advertising spot revenue

Measures the variation in the advertising amount spent on network TV stations for local advertising buys.

Rating: (0/5)
Industry: Media 
0 Comments      10 views
Functional area: Marketing & Communications 

% Change in broadcast network advertising

Measures the variation in the amount spent on broadcast network advertising by advertisers.

Rating: (0/5)
Industry: Media 
0 Comments      10 views
Functional area: Marketing & Communications 

$ Income from album sales

Measures the total revenue generated by album sales.

Rating: (0/5)
Industry: Media 
0 Comments      7 views
Functional area: Marketing & Communications 

$ Outdoor advertising generated revenue

Measures the income generated from out-of-home or outdoor advertising.

Rating: (0/5)
Industry: Any 
0 Comments      0 views
Functional area: Marketing & Communications 

% Target Rating Points (TRPs)

Measures the percentage of target segment audience reached by an advertisement.

Rating: (0/5)
Industry: Any 
0 Comments      1 views
Functional area: Marketing & Communications 

% Reach (Rating Point)

Measures the audience for each medium as a percentage of the total population.

Rating: (0/5)
Industry: Media 
0 Comments      6 views
Functional area: Marketing & Communications 

$ Advertising expenditure

Measures the amount spent on advertising (in all channels used: TV, radio, internet etc.) in period.

Rating: (0/5)
Industry: Any 
0 Comments      95 views
Functional area: Marketing & Communications 

% New customers from existing clients' referrals

Measures the percentage of new customers that have come as a result of a recommendation from existing clients.

Rating: (0/5)
Industry: Any 
0 Comments      130 views
Functional area: Marketing & Communications 

% New client ratio

Measures the ratio of new customers in the total existing customers.

Rating: (2/5)
Industry: Any 
0 Comments      85 views
Functional area: Marketing & Communications 

% Account expansion

Measures the increase in business with existing clients.

Rating: (0/5)
Industry: Any 
0 Comments      119 views
Functional area: Marketing & Communications 

Page: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 Next Last


 

Performance Management Books

KPI examples published

To date: 5012
Today: 3
This month: 7
This week: 39

Brought to you by