KPI examples contains a free online database of Key Performance Indicator (KPI) examples. Registered users can explore, bookmark and comment on thousands of documented Key Performance Indicators (KPIs), measures and metrics grouped by business functional area and industry.
Functional Areas Sub-categories Industries
Marketing & Communications
 Marketing
 Any
KPI Record Indicator type Unit type
sK1368 Measure $
Name
$ Average retention cost
Definition and variations
Definition
Measures the organization's expenses to retain one customer. These include targeted expenses to existing customers, aside from general marketing expenses.
 
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