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Latest Key Performance Indicator examples

รท Customer engagement ratio

Measures the ratio of fully engaged to actively disengaged customers.

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Functional area: Marketing & Communications 

# Purchase frequency

Measures the average number of times a customer makes a purchase within a given period of time.

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Functional area: Sales and Customer Service 

# Brand strength

Measure the strength of a brand (in terms of presence, customer satisfaction and loyalty, bonding etc.) by comparison to competitor brands.

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Functional area: Marketing & Communications 

% Lost luggage

Measures the rate at which luggage is lost during the passenger transportation process.

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Industry: Transportation 
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Functional area: N/A 

# Months on hand

Measures the stock volume in terms of the number of months the available stock will last for, at the current sales volume level.

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Functional area: Supply Chain, Procurement, Distribution 
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