smartKPIs.com Blog » Marketing http://www.smartkpis.com/blog Integrating Performance Management Mon, 16 Jan 2012 04:42:50 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Tech marketers’ expectations as return of their investment – Top marketing priorities for 2010 http://www.smartkpis.com/blog/2010/07/29/tech-marketers%e2%80%99-expectations-as-return-of-their-investment-top-marketing-priorities-for-2010/ http://www.smartkpis.com/blog/2010/07/29/tech-marketers%e2%80%99-expectations-as-return-of-their-investment-top-marketing-priorities-for-2010/#comments Thu, 29 Jul 2010 11:53:15 +0000 Sorina http://www.smartkpis.com/blog/?p=4478 Guerilla Marketing Metrics – Nokia – The World’s Biggest Signpost http://www.smartkpis.com/blog/2010/03/30/guerilla-marketing-metrics-nokia-the-worlds-biggest-signpost/ http://www.smartkpis.com/blog/2010/03/30/guerilla-marketing-metrics-nokia-the-worlds-biggest-signpost/#comments Tue, 30 Mar 2010 08:55:54 +0000 Ophenia http://www.smartkpis.com/blog/?p=2445 The World’s Most Innovative Companies 2010 http://www.smartkpis.com/blog/2010/03/23/the-worlds-most-innovative-companies-in-2010/ http://www.smartkpis.com/blog/2010/03/23/the-worlds-most-innovative-companies-in-2010/#comments Tue, 23 Mar 2010 09:10:54 +0000 Ophenia http://www.smartkpis.com/blog/?p=2241 Email use remains strong despite social media buzz http://www.smartkpis.com/blog/2010/03/17/email-use-remains-strong-despite-social-media-buzz/ http://www.smartkpis.com/blog/2010/03/17/email-use-remains-strong-despite-social-media-buzz/#comments Tue, 16 Mar 2010 13:02:23 +0000 Ophenia http://www.smartkpis.com/blog/?p=2160 Performance in Social Media marketing: Tweet, but don’t forget to measure! http://www.smartkpis.com/blog/2010/03/04/performance-in-social-media-marketing-tweet-but-don%e2%80%99t-forget-to-measure/ http://www.smartkpis.com/blog/2010/03/04/performance-in-social-media-marketing-tweet-but-don%e2%80%99t-forget-to-measure/#comments Thu, 04 Mar 2010 01:18:25 +0000 Sorina http://www.smartkpis.com/blog/?p=1954 Several considerations on performance measurement and metrics in current marketing reality http://www.smartkpis.com/blog/2010/03/02/several-considerations-on-performance-measurement-and-metrics-in-current-marketing-reality/ http://www.smartkpis.com/blog/2010/03/02/several-considerations-on-performance-measurement-and-metrics-in-current-marketing-reality/#comments Tue, 02 Mar 2010 01:07:40 +0000 Sorina http://www.smartkpis.com/blog/?p=1897 Measuring advertising performance: a recommended set of 8 media metrics http://www.smartkpis.com/blog/2010/02/22/measuring-advertising-performance-a-recommended-set-of-8-media-metrics/ http://www.smartkpis.com/blog/2010/02/22/measuring-advertising-performance-a-recommended-set-of-8-media-metrics/#comments Mon, 22 Feb 2010 12:32:54 +0000 Sorina http://www.smartkpis.com/blog/?p=1761 When marketing meets finance: the break-even level of sales http://www.smartkpis.com/blog/2010/02/16/when-marketing-meets-finance-the-break-even-level-of-sales/ http://www.smartkpis.com/blog/2010/02/16/when-marketing-meets-finance-the-break-even-level-of-sales/#comments Mon, 15 Feb 2010 13:58:25 +0000 Sorina http://www.smartkpis.com/blog/?p=1642 When marketing meets finance: Return on Marketing Investment http://www.smartkpis.com/blog/2010/02/14/when-marketing-meets-finance-return-on-marketing-investment/ http://www.smartkpis.com/blog/2010/02/14/when-marketing-meets-finance-return-on-marketing-investment/#comments Sun, 14 Feb 2010 06:58:17 +0000 Sorina http://www.smartkpis.com/blog/?p=1498 Marketing program performance appraisal: from baseline to incremental sales http://www.smartkpis.com/blog/2010/02/02/marketing-program-performance-appraisal-from-baseline-to-incremental-sales/ http://www.smartkpis.com/blog/2010/02/02/marketing-program-performance-appraisal-from-baseline-to-incremental-sales/#comments Mon, 01 Feb 2010 23:16:59 +0000 Sorina http://www.smartkpis.com/blog/?p=1147