Source: Online Schools (2011)
Reference
Online Schools (2011), Obsessed with Facebook, available at: http://www.onlineschools.org/blog/facebook-obsession/ (accessed 13 January 2010).
Posts Tagged ‘Infographics’
Facebook Metrics 2011 – Infographic
Thursday, January 13th, 2011The power of infographics
Wednesday, December 1st, 2010More than ever, we are invaded by large amounts of information coming from an enormous volume of sources. Receiving them in a format that is comfortable for our senses and brain helps us not only to focus on those things that really matter, but also to gain a better understanding of the knowledge or information presented.
It is argued that between 80% to 90% of all data absorbed by the human brain is visual (Jensen, 2005, cited by Taylor). With the purpose of better illustrating and facilitating the mental assimilation of information, traditional data visualization tools, such as graphs, pie charts or bar charts, are probably in every professional’s work repository. However, modern and more complex approaches to design and visualization are emerging and constantly refining.
Infographics refers to visual representations of information (or data content). The purpose is that of presenting the information in a visual manner and strengthen the content shared with images, graphs, shapes and other design patterns.
Infographics are a valuable resource in today’s professional environment from several points of view. From a marketing perspective, they can help overcome the disadvantages of traditional „same old same” communication, enhancing creativity and a clear identity within the market. Internally, infographics can support communication, make it more „sensitive” and intelligible for employees.
At a more complex level, infograhics became a resource that even the US administration decided to resort to in 2010, appointing Edward Tufte in a team that would advise the officials of the Recovery Accountability and Transparency Board on how to better explain the complexities of their activity to the public (The White House Office of the Press Secretary, 2010).
Below is an example of a popular social media infographic:
Source: Dyer (2010)
References
Dyer, P. (2010), 35 Great Social Media Infographics, available at: http://www.pamorama.net/2010/03/03/35-great-social-media-infographics/(accessed 1 December 2010).
Jensen, E. (2005), Brain-Based Learning (Revised), cited by Taylor, A, R., PhD., in Senses and the Brain, available at: http://www.arlenetaylor.org (accessed 1 December 2010).
The White House Office of the Press Secretary (2010), President Obama Announces More Key Administration Posts press release, available at: http://www.edwardtufte.com/bboard/q-and-a-fetch-msg?msg_id=0003e0&topic_id=1 (accessed 1 December 2010).
Additional resources on infographics
Cool Infographics blog (Randy Klum): http://www.coolinfographics.com/.
The Infographics Showcase: http://www.infographicsshowcase.com/.
Enhancing business performance with intelligent data visualization – Ideas from sport
Monday, June 28th, 2010Data presentation and visualization solutions have increased in popularity in the recent years. Tremendous advancements in information technology and the wide adoption of the internet had a positive effect on communication, data interchange and visualization across networks, business and social communities.
Driven by the business need of analyzing large volumes of data and presenting them in a concentrated, transparent and easy to read form, data visualization instruments such as dashboard solutions register nowadays an increased level of adoption in several activity fields.
Sport is one of them, and particularly those competitions with a large following all over the world, such as football, basketball, tennis, cricket, baseball or golf. These sports are benefiting from a wide variety of data presentations and visualization applications which enable a closer and easier connections with fans.
Only in the last month, once with the start off the World Cup South Africa 2010 a variety of presentation and visualization solutions were launched, slicing and dicing all competition details and data. An excellent visualization solution is presented by Marca.com:
Source: Marca.com, 2010
What is interesting though, is that what we are witnessing today in the data visualization field is sort of an “echolocation effect”: ideas bounce back from business to sports and business again. Such complex data visualization applications, as the one presented in the image above, which were first inspired from business visualization and representation solutions can be used now back as sources of inspirations for a more creative business data visualization solutions.
References:
Marca.com (2010), World Cup South Africa 2010 interactive calendar, available at http://www.marca.com/deporte/futbol/mundial/sudafrica-2010/calendario-english.html, (accessed 25 June 2010)
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