One of the most common challenges that HR managers may face nowadays is placing HR as a strategic partner at the decision round-table. Proving the value added brought by HR in an organization is no easy task for HR managers. However, this blog post will analyze the Deutsche Telekom HR strategy and how it aligns with the business coordinates.
The Deutsche Telekom HR – case study
Mission: “HR – Your Partner in Business” – starting with the mission, the HR states that its “raison d’être” is nothing else than being a partner for the entire organization and the business itself;
Strategic objectives: The following cornerstones are fixed elements of HR operations:
- “Add value” with a competitive workforce - a worldwide integrated, efficient corporate and workforce structures;
- “Enable transformation” with a service culture – correct management, exemplary service conduct by executives, and corporate culture devoted to entrepreneurial co-responsibility;
- “Best People” with our talent agenda – we draw on the best talent in all its diversity by offering attractive development opportunities and work environments as an employers;
- “HR Excellence” with HR@2012 – best services and outstanding products.
Alignment between HR and business strategy
Source: Deutsche Telekom (2011)
Key Performance Indicators (KPIs) and measures utilization: Each objective – cornerstone is explained and monitored through a set of KPIs / measures: (more…)






