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	<title>smartKPIs.com Blog &#187; Harvard Business Publishing</title>
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	<description>Integrating Performance Management</description>
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		<title>Innovation as value driver &#8211; Innovation at Procter &amp; Gamble</title>
		<link>http://www.smartkpis.com/blog/2010/01/31/innovation-as-value-driver-innovation-at-procter-gamble/</link>
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		<pubDate>Sun, 31 Jan 2010 09:18:06 +0000</pubDate>
		<dc:creator>Alexandra</dc:creator>
		
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		<description><![CDATA[Innovation has always been considered a powerful business value driver.  Organizations define innovation differently and have a broadly understanding of the term. The Organization for Economic Co-operation and Development (OECD) defines innovation based on the four types of innovation: product innovation; process innovation; marketing innovation and organizational innovation.
smartKPIs.com contains a library of Innovation  KPIs, [...]]]></description>
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