Posts Tagged ‘Guerilla marketing’

Guerrilla Marketing Metrics – Discovery Channel Shark Week 2009

Thursday, April 22nd, 2010
  • # Pageviews (By the end of Shark Week): more than 630.000
  • # Unique visitors (By the end of Shark Week): 551.500
  • # Pageviews (after two weeks): 1.114.384
  • # Unique visitors (after two weeks): 900.000
  • # Visitors from target market (Australia and New Zealand): more than 450.000
  • % Increase in average weekly reach for the target TV timeslot: 15%
  • $ Seeding dollars spent: 0 (zero)

Relevant link: http://www.australiancoastalwatch.com.au

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Posted in KPI, Measure, Performance Measurement | No Comments »

Guerilla Marketing Metrics – Nokia – The World’s Biggest Signpost

Tuesday, March 30th, 2010

The Right Direction in the Simplest Way

  • A signpost the size of two double decker buses
  • A 50 meter tall motorized crane, weighting 60 tonnes
  • A location: Potters Field, London
  • A time period: 16 October – 6 November 2009

Results

  • The World’s Biggest Signpost
  • 862 000 views of the installation just by walking over Tower Bridge alone
  • Increase by 129% of unique visitors to Nokia’s online navigation service
  • 29%  visitor returns on the navigation service page

References

Nokia Blogs (2009), The Nokia Signpost has now gone live, available at http://blogs.nokia.com/nseries/2009/10/28/the-nokia-signpost-has-now-gone-live/ (accessed on 30 March 2010)

Farfar (2009), The World’s Biggest Signpost, available at http://farfarlabs.com/awards/general/nokia/theworldsbiggestsignpost/?page=nyfa-inter (accessed on 30 March 2010)

Adghost’s videos (2010), The World’s Biggest Signpost, available at http://www.vimeo.com/8758205 (accessed on 30 March 2010)

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Posted in Events, Measure | No Comments »

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