Infographic Source: BackgroundCheck.org
Posts Tagged ‘Google’
Infographic: The Google Yourself Challenge
Wednesday, August 8th, 2012Google KPIs – Q4 2010 financial performance results
Tuesday, January 25th, 2011Google Inc. recently announced the financial results from Q4 2010, reporting revenues of $8.44 billion, a 26% growth compared to Q4 2009.
Source: Google Inc. (2011)
The financial Key Performance Indicators (KPIs) highlighted in the press release are:
- $ Revenues: revenues of $8.44 billion in the fourth quarter of 2010, representing a 26% increase over fourth quarter 2009 revenues of $6.67 billion
- $ Google sites revenues: Sites owned by Google generated revenues of $5.67 billion, or 67% of total revenues, representing a 28% growth over fourth quarter 2009 revenues of $4.42 billion.
- $ Google network revenues: Google’s partner sites generated revenues, through AdSense programs, of $2.50 billion, or 30% of total revenues, representing a 22% increase from fourth quarter 2009 network revenues of $2.04 billion.
- $ International revenues: $4.38 billion, representing 52% of total revenues in the fourth quarter of 2010, compared to 53% in the fourth quarter of 2009.
- $ Paid clicks: Aggregate paid clicks revenue with increased 18% over the fourth quarter of 2009.
- $ Cost per click: Average cost-per-click, which includes clicks related to ads served on Google sites and the sites of our AdSense partners, increased approximately 5% over the fourth quarter of 2009.
- $ Traffic Acquisition Costs (TAC): Revenues shared with Google’s partners, increased to $2.07 billion in the fourth quarter of 2010, compared to TAC of $1.72 billion in the fourth quarter of 2009.
- $ Stock Based Compensation (SBC): $396 million, compared to $276 million in the fourth quarter of 2009.
- $ Operating expenses: $2.51 billion, representing 30% of revenues.
- $ Operating income: $2.98 billion, representing 35% of revenues.
- $ Income taxes: Effective tax rate was 19%.
- $ Net income: $2.54 billion, compared to $1.97 billion in the fourth quarter of 2009.
- $ Cash flow and capital expenditures: Net cash provided by operating activities in the fourth quarter of 2010 totaled $3.53 billion, compared to $2.73 billion in the fourth quarter of 2009.
- $ Cash: $35 billion.
- # Headcount: 24.400 employees (Google Inc., 2011).
“Q4 marked a terrific end to a stellar year“, said Eric Schmidt, CEO of Google. “Our strong performance has been driven by a rapidly growing digital economy, continuous product innovation that benefits both users and advertisers, and by the extraordinary momentum of our newer businesses, such as display and mobile. These results give us the optimism and confidence to invest heavily in future growth — investments that will benefit our users, Google and the wider web.” (Google Inc., 2011)
For more information, a live audio webcast of Google’s fourth quarter and fiscal year 2010 earnings release is now available online.
Source: GoogleIR (2011)
For more examples of KPIs in practice reports reflecting financial performance , visit the Finance KPIs and Accounting KPIs sections.
References:
Google Inc. (2011), Google Announces Fourth Quarter and Fiscal Year 2010 Results and Management Changes, available at: http://investor.google.com/earnings/2010/Q4_google_earnings.html (accessed 21st January 2011)
GoogleIR (2011), Q4 2010 Earnings Call, available at: http://www.youtube.com/watch?v=J-jVzQm8kAs (accessed 21st January 2011)
2010 top 50 most attractive employers in the world
Friday, November 19th, 2010There is no doubt that finding and attracting the best talent is a top priority for today’s organizations, especially for those activating in the global competitive markets. While attracting best people depends on the company’s image and how it is perceived as an employer, employer attractiveness studies are of great interest to inform both the employers on their image in the labor market and the employees on their decisions to choose a company.
Universum, an employer branding company, publishes on an annual basis the Top 50 most attractive employers report. It measures the frequency of being selected as an “Ideal Employer” by career seekers in the world’s 12 largest economies: U.S., Japan, China, Germany, France, U.K., Italy, Brazil, Spain, Canada, Russia and India. The respondents are career seekers in the business or engineering fields, who are studying in one of the world’s reputed academic institutions, the target group being made of almost 130,000 persons (Universum Group, 2010).
Below are the top ten most attractive employees in 2010, for both business and engineering:
Source: Universum Group (2010)
In 2010, Google has managed to stay on top position from the precedent year and it leads in both business and engineering fields. In the business field, it is followed by the Big Four auditing firms, while in the engineering field, the IT firms still have the lead.
What the researchers have seen as the most important trends in 2010 is the consolidation of auditing and FMCG firms, whereas companies in the financial services and resources, probably due to the fact of being more involved in the economic recession, faced decreases in their attractiveness as employers. So, it was revealed that the perception of industry influenced the perception of employer brand (Universum Group, 2010).
Regarding the origins of the most attractive employers, in both categories, business and engineering, from the 50 firms that made it to the top, 24 in each list are American companies. For the first time a Chinese company, Lenovo, made it to the list of top 50 most attractive employers in engineering, on the 44th position (Universum Group, 2010).
For the complete Top 50 World’s most attractive employers 2010 visit: http://www.universumglobal.com/Top50.
Reference
Universum Group (2010), The World’s Most Attractive Employers 2010, Stockholm, Sweden.
Google Internet Stats – the latest industry facts and insights
Wednesday, April 7th, 2010Google launched in the autumn of 2009 a new resource page called “Internet Stats” which “brings together the latest industry facts and insights” (Google Internet Stats, 2010).
The information is collected from certain third party sources, all specified on the micro-site, and catalogued into five categories, each with more subcategories:
- Technology: Broadband; Devices; Mobile; Speed
- Macro Economic Trends: Rest of the World; UK
- Media Landscape: All media; Online
- Media Consumption: Changes in Media Usage; Demographic Usage; Media Consumption Stats; Media Multi-tasking; Personalised Media Experiences
- Consumer Trends: Community; Entertainment; Information; eCommerce
Visitors can also submit stats, which will be verified by Google’s teams before publishing (Google Barometer Blog, 2009).
Here is an image of the Macro Economic Trends Internet stats from this tool:
Source: Google Internet Stats (2010)
Currently, this initiative is available only on the Google’s UK landing page.
References
Google Internet Stats (2010), available at http://www.google.co.uk/intl/en/landing/internetstats/ (accessed on 29 March 2010)
Google Barometer Blog (2009), “New! Internet Stats all in one place”, available at http://googlebarometer.blogspot.com/2009/09/new-internet-stats-all-in-one-place.html (accessed on 29 March 2010)
Google Metrics – Facts and Figures as of March 2010
Wednesday, March 31st, 2010Infographic = key data + great visualization
Source: Pingdom, 2010
References
Pingdom (2010), Google facts and figures (massive infographic), available at http://royal.pingdom.com/2010/02/24/google-facts-and-figures-massive-infographic/ (accessed on 29 March 2010)
Visitors loyalty based on the referring source: Facebook vs. Google
Thursday, March 25th, 2010According to a report from global information services company Experian Hitwise, Facebook visitors are more loyal to News and Media websites than are visitors from News.Google.com. “In particular, among the top 5 Print Media websites in the week ending March 6, 2010, 78% of Facebook.com users were returning visitors compared to 67% from Google News. The figures are almost identical for Broadcast Media, with a 77% returning rate for Facebook.com compared to 64% for Google News.”
The KPIs used in this report were:
- % New versus returning visitors, where new visitors are defined as those that haven’t visited the site within the past 30 days
- % Returning visitor rate
Heather Hopkins, Senior Online Analyst at Hitwise, uses the following example: ” 81% of visits to CNN.com in the week to March 6, 2010 were returning visitors while 84% of visitors to CNN.com that came from Facebook.com were returning visitors and 72% from Google News were returning visitors.”
According to Hitwise, in most cases, Google.com is the first source of traffic to these sites. However, visitors from Google are less likely to be returning visitors than average for either Google News or Facebook.
The KPIs used for measuring performance of a website can make the difference when concluding if the website is successful or not. Therefore, selecting the most relevant performance indicators is a very important process.
smartKPIs.com offers specific performance indicators examples for this area in the Library of KPI examples for Online Presence.
References:
Experian Hotwise (2010), Facebook Visitors Come Back Again and Again, available at http://weblogs.hitwise.com/us-heather-hopkins/2010/03/facebook_visitors_come_back_ag.html (accessed 22nd March 2010)
smartKPIs.com (2010), “KPI examples for the Online presence”, available at http://www.smartkpis.com/kpi/functional-areas/online-presence-ecommerce/ (accessed 15 March 2010).
Facebook overtakes Google, becoming the most visited website in US … for now…
Wednesday, March 24th, 2010In the second week of March 2010, Facebook surpassed Google in the US and became the most visited website for the week, according to a report from Experian Hitwise, a global information services company. Facebook accounted for 7.07 % of all Web traffic in the United States in that week, while Google accounted for 7.03 % of all traffic. This marks the first time Facebook has posted a weekly traffic volume over Google.
On a daily basis, Facebook overtook Google on 3 previous occasions prior to the weekend of March 6th and 7th 2010: on Christmas Eve, Christmas Day, and New Year’s Day 2009.
The market share of visits to www.Facebook.com increased 185% during March 7-13, as compared to the same week in 2009, while visits to www.Google.com increased 9% during the same time frame. Facebook totaled 400 million worldwide users as of February, up from 200 million in April 2009.
The Key Performance Indicators that were used for the ranking done by Experian Hitwise are:
- % Market share of visits
- % Increase in market share of visits
- # Users
For more performance indicators in this area, visit the Library of KPI examples for Online Presence.
References:
Experian Hotwise (2010), Facebook Reaches Top Rankings in US, available at http://weblogs.hitwise.com/heather-dougherty/2010/03/facebook_reaches_top_ranking_i.html (accessed 22nd March 2010)
smartKPIs.com (2010), “KPI examples for the Online presence”, available at http://www.smartkpis.com/kpi/functional-areas/online-presence-ecommerce/ (accessed 15 March 2010).
