Performance Management Blog

Posts Tagged ‘Facebook’

Facebook Metrics 2011 – Infographic

Thursday, January 13th, 2011

Source: Online Schools (2011)

Reference

Online Schools (2011), Obsessed with Facebook, available at: http://www.onlineschools.org/blog/facebook-obsession/ (accessed 13 January 2010).

Tags: Facebook, facebook metrics, Infographics, Metrics, Performance Measures
Posted in Data visualization | No Comments »

Optus Social Media Index Report – An insight in the Australian small and medium business sector

Thursday, December 9th, 2010

A recent report prepared by Stacombe Research and Planning on behalf of Optus Small and Medium Businesses provides a new and interesting perspective on how small to medium businesses view and use social media.

Study methodology

The study is based on both a qualitative and quantitative research:

The qualitative component of the study comprises three interviews with key social media opinion leaders and five discussion groups involving six to eight employees and owners of small and medium business;
The quantitative component of the study is based on interviews with 340 employees of small to medium businesses responsible for making key social media decisions within their organizations.

Key findings

According with the research results, thought there is an overwhelming number of social media tools available, not all are engaged by small and medium businesses. The most appealing ones are Facebook, YouTube, Twitter and LinkedIn.

As the study further reveals, it is expected that in the next years the growth of the „big four” social media tools, in the preferences of small and medium businesses to increase with a steady pace, with LinkedIn benefiting the most.

The study also reveals that, while becoming more popular within business environment, social media tools serve different purposes in the organizational strategies. While, businesses planning to become involved in social media, primarily see it, as a tool „to drive sales through, acquisitions and retention”, those already active in social media „perceive the main benefits in networking and building relationships with the customer”. The major difference between these two types of businesses stay, as the study further reveals, in the metrics used to determine success.

Performance indicators most likely to be used by companies already using social media tools are mostly quantitative in nature, such as: # Followers, # Fans, # Friends. On the other hand, those businesses looking to adopt social media tools in the future are more focused on qualitative aspects, such as # Quality of fans, or # Quality of followers.

Optus Social Media Index Report – video presentation

Conclusion

In the last years social media presented a powerful opportunity for small and medium businesses to connect and get engaged with customers and build relationships with prospects. Among the key benefits are:

Opening new revenue streams;
Establishing new relationships;
Cementing current customer contacts;
Enhancing online brand reputation.

References

Optus Business Social Media Index, (2010), Report Summary, available at http://kathiemelocco.net.au/wp-content/uploads/2010/09/SMReportSummary.pdf , (accessed 12 December 2010)

Tags: Facebook, Key Performance Indicators, LinkedIn, Metrics, Optus Social Media Index, Performance Indicator, Social Media, Twitter, YouTube
Posted in Index, Performance Measurement | No Comments »

Visitors loyalty based on the referring source: Facebook vs. Google

Thursday, March 25th, 2010

According to a report from global information services company Experian Hitwise, Facebook visitors are more loyal to News and Media websites than are visitors from News.Google.com. “In particular, among the top 5 Print Media websites in the week ending March 6, 2010, 78% of Facebook.com users were returning visitors compared to 67% from Google News. The figures are almost identical for Broadcast Media, with a 77% returning rate for Facebook.com compared to 64% for Google News.”

The KPIs used in this report were:

% New versus returning visitors, where new visitors are defined as those that haven’t visited the site within the past 30 days
% Returning visitor rate

Heather Hopkins, Senior Online Analyst at Hitwise, uses the following example: ” 81% of visits to CNN.com in the week to March 6, 2010 were returning visitors while 84% of visitors to CNN.com that came from Facebook.com were returning visitors and 72% from Google News were returning visitors.”

According to Hitwise, in most cases, Google.com is the first source of traffic to these sites. However, visitors from Google are less likely to be returning visitors than average for either Google News or Facebook.

The KPIs used for measuring performance of a website can make the difference when concluding if the website is successful or not. Therefore, selecting the most relevant performance indicators is a very important process.

smartKPIs.com offers specific performance indicators examples for this area in the Library of KPI examples for Online Presence.

References:

Experian Hotwise (2010), Facebook Visitors Come Back Again and Again, available at http://weblogs.hitwise.com/us-heather-hopkins/2010/03/facebook_visitors_come_back_ag.html (accessed 22nd March 2010)

smartKPIs.com (2010), “KPI examples for the Online presence”, available at http://www.smartkpis.com/kpi/functional-areas/online-presence-ecommerce/ (accessed 15 March 2010).

Tags: Database of KPIs, Experian Hitwise, Facebook, Google, Key Performance Indicators, Library of KPIs
Posted in Library of KPI examples, Performance Measurement, smartKPIs.com | No Comments »

Facebook overtakes Google, becoming the most visited website in US … for now…

Wednesday, March 24th, 2010

In the second week of March 2010, Facebook surpassed Google in the US and became the most visited website for the week, according to a report from Experian Hitwise, a global information services company. Facebook accounted for 7.07 % of all Web traffic in the United States in that week, while Google accounted for 7.03 % of all traffic. This marks the first time Facebook has posted a weekly traffic volume over Google.

On a daily basis, Facebook overtook Google on 3 previous occasions prior to the weekend of March 6th and 7th 2010: on Christmas Eve, Christmas Day, and New Year’s Day 2009.

The market share of visits to www.Facebook.com increased 185% during March 7-13, as compared to the same week in 2009, while visits to www.Google.com increased 9% during the same time frame. Facebook totaled 400 million worldwide users as of February, up from 200 million in April 2009.

The Key Performance Indicators that were used for the ranking done by Experian Hitwise are: