«
»

Social Media in 2011

Photo source: http://blog.nielsen.com/nielsenwire/social/ (2011)

The latest Nielsen report provides some interesting data on how powerful is social media’s influence on consumer behavior both online and offline:

  • In the U.S. social networks and blogs reached nearly 80% of the active U.S. Internet users and continue to grow;
  • 48% of these consumers responded to a retailer’s offer posted on Twitter or Facebook;
  • 53% of active adult social network follow a brand;
  • 32% of  active adult social network follow a celebrity;
  • 70% of active adult social networkers shop online;
  • Most of the time spent online is on social networks and blogs;
  • Men are more likely to visit LinkedIn and Wiki;
  • Facebook is number one in the US;
  • Almost 40%of social media users access the content from their mobile phone;

References:

Nielsen (2011), Social Media Report: Q3 2011 available at: http://blog.nielsen.com/nielsenwire/social/ (accesed 16 September 2011)

Tags: , ,

This entry was posted on Friday, September 16th, 2011 at 2:01 am and is filed under general. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Leave a Reply

Security Code:

Featured products

[no image]
$1800 USD
 
[no image]
$35 USD
 
[no image]
$99 USD
 
[no image]
$39 USD
 
[no image]
$99 USD
 
[no image]
$289 USD
 
[no image]
$45 USD
 
[no image]
$99 USD