There are many popular figures representing the Balanced Scorecard concept. Perhaps the most famous one is the one illustrating the four traditional perspectives, with corresponding questions and related objectives, measures, targets and initiatives:
![[no image]](http://www.smartkpis.com/libs/phpThumb/phpThumb.php?src=/photos/products/smartKPIs-photo-41.com-performance-measurement-audit.jpg&wl=90)
![[no image]](http://www.smartkpis.com/libs/phpThumb/phpThumb.php?src=/photos/products/coperti-Call-Center-3-photo-51.jpg&wl=90)
![[no image]](http://www.smartkpis.com/libs/phpThumb/phpThumb.php?src=/photos/products/coperti-Call-Center-2-photo-50.jpg&wl=90)
![[no image]](http://www.smartkpis.com/libs/phpThumb/phpThumb.php?src=/photos/products/img-premium-ad-right-photo-47.jpg&wl=90)
![[no image]](http://www.smartkpis.com/libs/phpThumb/phpThumb.php?src=/photos/products/coperti-5-photo-13.jpg&wl=90)
![[no image]](http://www.smartkpis.com/libs/phpThumb/phpThumb.php?src=/photos/products/cover-HR-toolkit-photo-34.jpg&wl=90)
![[no image]](http://www.smartkpis.com/libs/phpThumb/phpThumb.php?src=/photos/products/Cover-KPIs-for-Real-Estate-Agency-Scorecard-photo-39.jpg&wl=90)
![[no image]](http://www.smartkpis.com/libs/phpThumb/phpThumb.php?src=/photos/products/cover-HR-scorecard-photo-32.jpg&wl=90)
