Key Performance Indicators (KPIs)

KPIs or Key Performance Indicators are the selected measures that provide visibility into the performance of a business and enable decision makers to take action in achieving the desired outcomes. Typically, KPIs are monitored and distributed in dashboards or scorecards to provide everyone in the organization with an understanding of the strategy implementation progress. KPI utilization enables learning and improvement on critical operations, capabilities and processes across business areas.


* Measuring performance against goals and tracking KPIs occur in 80% of companies (SAS, 2007)

* Corporate Performance Management (CPM) is the highest priority in Business Intelligence (Gartner, 2008)

* Pre-built dashboard solutions can be deployed faster, requiring only 60% of the time needed in the case of custom dashboard solutions (Aberdeen Group, 2010a)

* 53% of the top-performing companies are more likely than the industry average to maintain a catalogue of documented KPI examples (Aberdeen Group, 2010b)

* Most lists of performance measures only contain the name and definition, without details.


"Selecting KPIs is like picking flowers from a field. You can't pick all of them. Instead you have to decide on the right combination and a limited number to make a beautifully balanced bouquet... Using your nose generally helps."

Aurel Brudan, Performance Architect


Top KPIs Reports

By combining input from the community with research and analysis from the editorial team, releases the suite of Top KPIs of 2010 reports, presenting the most popular KPIs in 2010 across a variety of functional areas and industries.

Price: $10 to $25 Read more

smartKPIs Premium Premium is the most comprehensive and well documented selection of Key Performance Indicator (KPI) examples in the world. It contains over 1400 KPI examples preselected by our KPI research team as the most relevant for practice across functional areas and industries.

Price: $249 Read more

Pre-populated templates

Pre-populated Performance Dashboard and Scorecard templates developed in Microsoft Excel 2007, following optimal data visualisation principles. The Performance Management System Toolkit includes additional components such as Initiatives Portfolio, Strategy Map and Desired State of Evolution.

Price: $39 to $329 Read more

Performance audit

Performance Management Capability Audit service, at strategic, operational or individual levels, using our proprietary Performance Measurement Maturity Model. Performance Measurement Capability Audit service exploring KPI usage, using our proprietary Performance Measurement Maturity Model.

Price: $1800 to $3700 Read more


* Catalogue of over 6400 KPI examples.

* Catalogue of KPI examples at individual level for a variety of roles / professions.

* Over 1000 examples of performance reports illustrating the use of KPIs in practice.

* Catalogue of business objectives illustrating the essential links between strategy and measurement.

* Performance Panorama - views on performance management from academics, consultants and practitioners from around the world.

* Ask and answer performance management and measurement questions as part of the community.

* KPIs 101 - discover the world of KPIs in this free online e-learning course.

* Performance resources: recommended articles, books, weblinks, biographies and one of the most visited performance management blogs on the Internet.


Insights from practice

We believe progress in management science emerged from practice. As a result, our KPI research program is grounded on reviewing KPI examples as used in practice, building a rich picture of KPI popularity across functional areas and industries.

Rigorous research

A core competency of is the process of identifying and documenting KPI examples. All examples are referenced back to their original source. The premium section KPIs contain an analysis done by the researcher that documented the example and additional recommended resources.

Original design

Each KPI example is documented in detail based on a proprietary set of relevant fields selected by our research team. To facilitate a streamlined navigation, we have grouped KPI examples by both functional area and industry. The most popular and relevant KPI examples are marked as approved.

Quality assurance process

We are continously updating the database with new examples of performance measures either suggested by our visitors or developed by our team. When the measure template is completed, up to two reviewers assess the documented content and approve it before being published.


Thought leadership's Performance Architect is Aurel Brudan, an international expert in Performance Management and a leading representative of a new generation of researchers and consultants that are reshaping the discipline.


* An international group of young researchers with multidisciplinary skills.

* Highly trained: collectively, our team accumulated 5 Master degrees, 1 MBA and 1 PhD.


* Driven by the beliefs expressed in the Performance Management Manifesto.

* Papers published in Academic Journal Articles.

* Presentations at academic and practitioner international conferences.


* Tens of Balanced Scorecard implementations in various industries.

* Hundreds of performance reports reviewed to identify KPI examples.

* Thousands of KPI examples documented in 24 functional areas and 14 industries.


Global reach : 6 continents, 190 countries, 24 industries community members from all sectors Academia Consulting Practice
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  • Australian National University,
  • Clemson University,
  • Cornell University,
  • Harvard University,
  • IESE Business School - University of Navarra,
  • Indiana University,
  • Ittihad University,
  • King Saud University,
  • Monash University,
  • Northern Ontario School of Medicine,
  • Ohio University,
  • Penn State University,
  • Queensland University of Technology,
  • Ross School of Business - University of Michigan,
  • Royal Melbourne Institute of Technology,
  • Sapienza University of Rome,
  • Texas state university,
  • Universidade do Porto,
  • Universidade Portucalense,
  • Universita Bocconi,
  • University of Alberta,
  • University of Central Florida,
  • University of Hong Kong,
  • University of Liverpool,
  • University of Melbourne,
  • University of Northampton,
  • University of Nottingham,
  • University of Otago,
  • University of Phoenix,
  • Warwick University,
  • A.T. Kearney,
  • Accenture,
  • Aon Hewitt,
  • Arthur D. Little,
  • Bain & Company,
  • BearingPoint,
  • Booz & Company,
  • Booz Allen Hamilton,
  • Boston Consulting Group,
  • Cap Gemini,
  • Deloitte,
  • Ernst & Young,
  • Fujitsu Consulting,
  • Hay Group,
  • HCL,
  • Horvath & Partners,
  • IBM,
  • Infosys,
  • KPMG,
  • Mahindra Satyam,
  • McKinsey,
  • Mercer,
  • Monitor Group,
  • PA Consulting Group,
  • Palladium Group,
  • PricewaterhouseCoopers,
  • Tata Consultancy Services,
  • The Hackett Group,
  • The Nous Group,
  • Wipro,
  • 3M,
  • AIG,
  • Bank of America,
  • Bank of China,
  • Bank of Tokyo-Mitsubishi,
  • BP,
  • CISCO,
  • Coca-Cola,
  • Deutsche Bank,
  • DHL,
  • Emirates Airlines,
  • Exxon Mobil,
  • Hewlett Packard,
  • Hilton Worldwide,
  • IBM,
  • Microsoft,
  • Nestle,
  • Nokia,
  • Oracle,
  • PepsiCo,
  • Pfizer,
  • Procter & Gamble ,
  • Rolls-Royce Motor Cars ,
  • SAP,
  • Shell,
  • Sony,
  • Toyota Motor,
  • Unilever,
  • Vodafone,
  • Wal-Mart Stores,
  • Abu Dhabi Municipality,
  • Adelaide City Council,
  • Alberta Health Services,
  • Auckland City Council,
  • Bermuda Government,
  • California Department of Motor Vehicles,
  • City of Atlanta,
  • City of Melbourne,
  • City of Vancouver,
  • County of Nevada, California,
  • Department of Treasury and Finance, Victoria, Australia,
  • Dubai Customs,
  • Eurocontrol,
  • European Central Bank,
  • European Parliament,
  • Government of British Columbia,
  • Indonesia Central Bank,
  • National Defence University of Malaysia,
  • New York State Department of Labor,
  • New Zealand Department of Justice,
  • Portuguese Parliement,
  • Smithsonian Institution,
  • State Audit Bureau of Kuwait,
  • State of California,
  • Tokio Metropolitan Government,
  • Uganda Revenue Authority,
  • US Air Force,
  • US Army,
  • US Coast Guard,
  • Water and Sewerage Authority, Trinidad & Tobago,
  • ActionAid,
  • Association of Corporate Travel Executives,
  • Australian Institute of Management,
  • Automobile Association of Malaysia,
  • Aviation Turism and Travel Training Organisation,
  • Canadian Blood Services,
  • CARE,
  • Centerstone Research Institute,
  • Charities Aid Foundation,
  • Empretec Mauritius,
  • Family Health International,
  • Girl Scouts of the USA,
  • IEEE,
  • International City/County Management Association ,
  • International Committee of the Red Cross,
  • International Fund for Agricultural Development (IFAD),
  • Kenya Institute of Management,
  • National Trust,
  • Novita Children's Services,
  • Qualfon Foundation,
  • Royal British Legion,
  • Royal College of Nursing,
  • Salvation Army,
  • Southern Cross Care,
  • Teach First,
  • The American Society for the Prevention of Cruelty to Animals (ASPCA),
  • The Institute of Internal Auditors,
  • United Nations,
  • World Vision,

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